BLOOMINGTON, Ind. – Media reports have well chronicled the “Great Resignation” and provided many examples of professionals working in healthcare environments, pharmacies and schools who have left careers due to burnout, stress and changing priorities. The Full-Time MBA Program at the Indiana University Kelley School of Business on Feb. 24 is launching its new, free… Read more »
Entries by George Vlahakis
A Kelley advertising industry veteran offers insights into Super Bowl commercials
BLOOMINGTON, Ind. – Before coming to the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Campaigns she worked on include many of the classics of American consumer products advertising. They include the “Two Scoops of Raisins” campaign for Kellogg’s Raisin… Read more »
‘Who Dey?’ Bengals’ Trey Hopkins and Jordan Evans seek a Super Bowl ring and a Kelley MBA
BLOOMINGTON, Ind. – After Sunday’s AFC Championship game, football fans around the country became reacquainted with the Cincinnati Bengals’ rallying cry, “Who Dey?” They probably included a few people around Indiana University’s Kelley School of Business, in support of two members of the Bengals who also are earning their MBAs through a partnership with the… Read more »
Declining viewership for live events, including the Super Bowl, presents concerns for advertisers
BLOOMINGTON, Ind. – This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the Indiana University Kelley School of Business. “Live sports events are the last… Read more »
Kelley professors offer thoughts on marketing, cybersecurity concerns around Winter Olympics
Many companies have used the Olympics as an ideal platform for positioning their brand to worldwide audience. However, with the games being held in a nation facing international criticism over human rights and privacy issues, the 2022 Winter Olympics in Beijing Feb. 4-20 will present challenges in marketing and cybersecurity. Kim Saxton, clinical professor of… Read more »
Undergraduate Program ranked 11th overall, second in alumni experience in P&Q rankings
BLOOMINGTON, Ind. — Indiana University’s Kelley School of Business rose eight positions to 11th overall and fourth among all public universities in rankings of undergraduate programs released on Jan. 27 by Poets&Quants for Undergrads, a leading news site about business education. This year’s ranking also moves the school ahead of where it was ranked by… Read more »
Kelley Direct’s master’s degree in business analytics ranked No. 2 by Fortune magazine
BLOOMINGTON, Ind. – Amid the exciting news about U.S. News & World Report’s rankings of “non-MBA” graduate business programs was this nugget: Kelley Direct’s No. 3 ranking of its business analytics specialty. But just a few days earlier, another new ranking — from Fortune – put Kelley Direct’s Master of Science in Business Analytics program… Read more »
Kelley Direct online MBA and Master of Science programs ranked No. 1 by U.S. News
BLOOMINGTON, Ind. – Kelley Direct’s online MBA and Master of Science programs each returned to the No. 1 spot in in the latest U.S. News and World Report Best Online Education Program rankings. Specialties in general management and finance also were ranked No. 1 and others in business analytics and marketing were ranked third and… Read more »
Worldwide Roundtable Discussion Series continues with focus on shared value creation
BLOOMINGTON, Ind. – Several Indiana University and Kelley School of Business alumni will join other successful leaders in business and international development in roundtable discussions about creating economic value while also helping society to address its needs and challenges. The live panel discussions – presented virtually and originating from Jakarta, Indonesia, Mexico City and Berlin… Read more »
National Diversity Case Competition promotes inclusion and provides career opportunities
BLOOMINGTON, Ind. — The Indiana University Kelley School of Business hosted the 11th National Diversity Case Competition, a special event that provides career opportunities for top-level, diverse talent from colleges and universities across the country. The competition, held annually the weekend before Martin Luther King Jr. Day, took place virtually for a second straight year,… Read more »