BLOOMINGTON, Ind. – Two retired marketing faculty at the Indiana University Kelley School of Business – Jonlee Andrews and Rosann Spiro – were honored on Aug. 17 with the Jack R. Wentworth Lifetime Impact Award. The Wentworth Award is named for the three-time alumnus who taught at Kelley from 1959 to 1997 and led the… Read more »
BLOOMINGTON, Ind. – Before coming to the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Campaigns she worked on include many of the classics of American consumer products advertising. They include the “Two Scoops of Raisins” campaign for Kellogg’s Raisin… Read more »
BLOOMINGTON, Ind. – This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the Indiana University Kelley School of Business. “Live sports events are the last… Read more »
BLOOMINGTON, Ind. – Because of non-disclosure agreements, there’s a lot that Kelly King and her students can’t say specifically about what they did in the Indiana University Kelley School of Business course, “M-355, Brand Management Practicum.” But that’s part of the unique experience offered through an undergraduate Kelley School course that is geared toward students’… Read more »