BLOOMINGTON, Ind. – Podcaster, book author and entrepreneur. With the support of family, friends and a Conrad T. Prebys Scholarship from the Indiana University Kelley School of Business, Nick Lugo already has achieved all three important life goals in less than two years at IU.
In December, Lugo, a sophomore double majoring in marketing at Kelley and psychology in the College of Arts & Sciences, published his first book, “Break Your Bad Habits in 150 Pages: A Hero’s Journey (New Degree Press),” which is available in print and Kindle editions at Amazon.com. It soon will be offered by Barnes & Noble as well.
“I wrote this book because the struggle for self-control has never been greater, where companies have learned to trick our brains into wanting more even if it is bad for us. I noticed this trend and the effect that it has on my friends and family, and I had to put a stop to it,” said Lugo, age 19 and a 2019 graduate of Marlboro High School in Marlboro, N.J.
Lugo was inspired to write the book after unsuccessfully trying to help a group of friends break a tobacco habit during his freshman year at IU.
“I looked at myself and said, ‘You really cared about helping those people, but you just don’t know enough,” he said. “So, I decided why not do all the research that I can and find ways to help others and make it interesting … This book is primarily dedicated to my friends and family that struggle to control their own actions, so they can take their lives back.” (more…)