BLOOMINGTON, Ind. — Despite not being able to make their presentation in person, a team of Kelley School of Business students in Indiana University’s student chapter of the American Marketing Association came in third in the professional organization’s national case competition.
In February, students and their advisors — Greg Kitzmiller, I-Core case coordinator and Uline Distinguished Lecturer in Marketing and Jennifer Riley Simone, a lecturer in marketing — learned that their team was one of 11 teams in the National AMA Collegiate Case Competition.
It was the first time that the IU AMA student chapter had qualified for the national finals since being established in 2010. More than 400 AMA student chapters worldwide participate in the competition annually.
The AMA Collegiate Case Competition is a year-long event that brings together top marketing students to work on a business challenge, which this year was submitted by Cotton Inc. Each AMA chapter team developed a 40-page recommendation to combat a lack of awareness among 15- to 18-year-old Americans regarding the fiber-content of their clothing. Cotton Inc. invested $1.5 million into the winning strategy.
Two days before students were scheduled to leave for New Orleans and the AMA International Collegiate Conference in mid-March, they learned their travel plans were cancelled due to COVID-19. Students initially were heartbroken upon learning they wouldn’t be able to attend the conference. (more…)