BLOOMINGTON, Ind. — The Indiana University Kelley School of Business is launching a live-virtual course, “AI Applications in Marketing,” designed for marketing professionals eager to harness the transformative power of artificial intelligence. This course equips participants with a comprehensive Generative AI tool set to drive growth, reduce cycle times, and cut costs. In an era… Read more »
Marketing
Climate crisis requires behavioral change, and social media may be a powerful tool to help bring it about, Kelley research shows
BLOOMINGTON, Ind. – Much has been said about the power of social media – for good and for bad — and its importance as a communications and engagement tool. Research from the Indiana University Kelley School of Business shows how social media can be an effective tool to encourage prosocial behavior benefiting others — such… Read more »
If your TV spoke to you, would you buy it? Study finds people spend more on some ‘talking products’
BLOOMINGTON, Ind. – In the classic Disney film “Beauty and the Beast,” Lumière, the candelabra character, famously sings with Mrs. Potts, a tea pot, “Be our guest, be our guest. Put our service to the test. Tie your napkin round your neck, Cherie, and we provide the rest.” When the 1991 Oscar-nominated song co-written by… Read more »
Kelley School announces partnership with Suzy to empower the next generation of market researchers
NEW YORK — Suzy, a leading end-to-end market research software platform, announced a groundbreaking partnership with Indiana University’s Kelley School of Business. This collaboration is a first of its kind for the Kelley School and will provide students with unparalleled access to cutting-edge market research tools and insights, fostering the development of the next wave… Read more »
Marketing education innovators honored with the Jack R. Wentworth Lifetime Impact Award
BLOOMINGTON, Ind. – Two retired marketing faculty at the Indiana University Kelley School of Business – Jonlee Andrews and Rosann Spiro – were honored on Aug. 17 with the Jack R. Wentworth Lifetime Impact Award. The Wentworth Award is named for the three-time alumnus who taught at Kelley from 1959 to 1997 and led the… Read more »
Kelley School students, faculty help make history of Wylie House – home of IU’s first president – more accessible
Editor’s note: This article was written by Joe Hiland, a web content specialist at IU Libraries. BLOOMINGTON, Ind. — For Carey Champion, director of Indiana University Libraries’ Wylie House Museum, accessibility has always been at the forefront of the museum’s mission to support student and faculty research, and to provide the broader community with an… Read more »
Winners of Kelley Research Awards announced
BLOOMINGTON, Ind. — The Indiana University Kelley School of Business recently recognized faculty at Bloomington and Indianapolis for their research impact. Fei Gao, assistant professor of operations and decision technologies, received Kelley’s Early Career Research Impact Award, which recognizes the research contributions of a pre-tenured faculty member’s body of work. Gao’s award-winning research focuses on… Read more »
Project helps businesses and government work together to prepare for environmental change
BLOOMINGTON, Ind. – Leaders from several of Indiana’s largest employers and at nine cities across the Hoosier state are meeting to discuss how to better collaborate on resilience to climate change, through a federally funded project led by faculty at the Indiana University Kelley School of Business and the IU Environmental Resilience Institute. As a… Read more »
A Kelley advertising industry veteran offers insights into Super Bowl commercials
BLOOMINGTON, Ind. – Before coming to the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Campaigns she worked on include many of the classics of American consumer products advertising. They include the “Two Scoops of Raisins” campaign for Kellogg’s Raisin… Read more »
Declining viewership for live events, including the Super Bowl, presents concerns for advertisers
BLOOMINGTON, Ind. – This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the Indiana University Kelley School of Business. “Live sports events are the last… Read more »