BLOOMINGTON, Ind. – In the classic Disney film “Beauty and the Beast,” Lumière, the candelabra character, famously sings with Mrs. Potts, a tea pot, “Be our guest, be our guest. Put our service to the test. Tie your napkin round your neck, Cherie, and we provide the rest.” When the 1991 Oscar-nominated song co-written by… Read more »
Marketing
Kelley School announces partnership with Suzy to empower the next generation of market researchers
NEW YORK — Suzy, a leading end-to-end market research software platform, announced a groundbreaking partnership with Indiana University’s Kelley School of Business. This collaboration is a first of its kind for the Kelley School and will provide students with unparalleled access to cutting-edge market research tools and insights, fostering the development of the next wave… Read more »
Marketing education innovators honored with the Jack R. Wentworth Lifetime Impact Award
BLOOMINGTON, Ind. – Two retired marketing faculty at the Indiana University Kelley School of Business – Jonlee Andrews and Rosann Spiro – were honored on Aug. 17 with the Jack R. Wentworth Lifetime Impact Award. The Wentworth Award is named for the three-time alumnus who taught at Kelley from 1959 to 1997 and led the… Read more »
Kelley School students, faculty help make history of Wylie House – home of IU’s first president – more accessible
Editor’s note: This article was written by Joe Hiland, a web content specialist at IU Libraries. BLOOMINGTON, Ind. — For Carey Champion, director of Indiana University Libraries’ Wylie House Museum, accessibility has always been at the forefront of the museum’s mission to support student and faculty research, and to provide the broader community with an… Read more »
Winners of Kelley Research Awards announced
BLOOMINGTON, Ind. — The Indiana University Kelley School of Business recently recognized faculty at Bloomington and Indianapolis for their research impact. Fei Gao, assistant professor of operations and decision technologies, received Kelley’s Early Career Research Impact Award, which recognizes the research contributions of a pre-tenured faculty member’s body of work. Gao’s award-winning research focuses on… Read more »
Project helps businesses and government work together to prepare for environmental change
BLOOMINGTON, Ind. – Leaders from several of Indiana’s largest employers and at nine cities across the Hoosier state are meeting to discuss how to better collaborate on resilience to climate change, through a federally funded project led by faculty at the Indiana University Kelley School of Business and the IU Environmental Resilience Institute. As a… Read more »
A Kelley advertising industry veteran offers insights into Super Bowl commercials
BLOOMINGTON, Ind. – Before coming to the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Campaigns she worked on include many of the classics of American consumer products advertising. They include the “Two Scoops of Raisins” campaign for Kellogg’s Raisin… Read more »
Declining viewership for live events, including the Super Bowl, presents concerns for advertisers
BLOOMINGTON, Ind. – This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the Indiana University Kelley School of Business. “Live sports events are the last… Read more »
Kelley professors offer thoughts on marketing, cybersecurity concerns around Winter Olympics
Many companies have used the Olympics as an ideal platform for positioning their brand to worldwide audience. However, with the games being held in a nation facing international criticism over human rights and privacy issues, the 2022 Winter Olympics in Beijing Feb. 4-20 will present challenges in marketing and cybersecurity. Kim Saxton, clinical professor of… Read more »
Kelley expert: Gift cards are a likely present this holiday season, due to supply chain issues
BLOOMINGTON, Ind. – Amid supply chain issues resulting in emptying store shelves, the most common present under the Christmas tree this year may be a gift card, according to a retail expert at the Indiana University Kelley School of Business. “Everything I have read says there’s plenty of demand. I wonder what it’s going to… Read more »