INDIANAPOLIS, Ind. – Algorithms and analytics are now common used by professional sports, in sales forecasts, lending decisions and by car insurance providers. Managers and other decision makers no longer simply “go with their gut.” But doctors often remain reluctant to introduce such information when making medical decisions for patients. In an article published in… Read more »
Marketing
Kelley course offers real-world experience working with brand managers at top companies
BLOOMINGTON, Ind. – Because of non-disclosure agreements, there’s a lot that Kelly King and her students can’t say specifically about what they did in the Indiana University Kelley School of Business course, “M-355, Brand Management Practicum.” But that’s part of the unique experience offered through an undergraduate Kelley School course that is geared toward students’… Read more »
Good customer service can lead to higher profits, even for utilities without competition
BLOOMINGTON, Ind. – In Lily Tomlin’s classic SNL comedy sketch, her telephone operator “Ernestine” famously delivers the punchline, “We don’t care. We don’t have to. We’re the Phone Company.” But new research finds that satisfied customers mean increased profits even for public utilities that don’t face competition. Little is known about effect of customer… Read more »
Prebys Scholar Nick Lugo strives to create meaningful change in other people’s lives
BLOOMINGTON, Ind. – Podcaster, book author and entrepreneur. With the support of family, friends and a Conrad T. Prebys Scholarship from the Indiana University Kelley School of Business, Nick Lugo already has achieved all three important life goals in less than two years at IU. In December, Lugo, a sophomore double majoring in marketing at… Read more »
As international academic conferences are cancelled because of COVID-19, Kelley faculty step forward to host them virtually
BLOOMINGTON, Ind. – Much has been reported about efforts at Indiana University and the Kelley School of Business to provide students with a high-quality educational experience online, but two major conferences hosted virtually by the school also demonstrate its ability to use the same technology to advance research knowledge. In the aftermath of the… Read more »
New ‘Star Wars’ movie awakens marketing memories for IU Kelley School faculty member
BLOOMINGTON, Ind. — When the ninth Star Wars movie and final installment of the “Skywalker saga” opens in the theaters Dec. 19, it also will bring back memories for Paul Palmer Jr. II, an Indiana University Kelley School of Business professor who helped develop iconic toys tied to the film series. Palmer, a senior… Read more »
Kelley alumni named to Forbes’ ’30 Under 30′
s BLOOMINGTON, Ind. – Two alumni of the Indiana University Kelley School of Business – Martin Aguinis and Rooshy Roy — have been named to Forbes’ prestigious “30 Under 30” lists. The Forbes 30 Under 30 lists highlight 600 rising stars in 20 industries, who were chosen from more than 15,000 nominees in the… Read more »
Kelley team celebrates school’s first victory in National Team Selling Competition
BLOOMINGTON, Ind. – For 13 years, the Indiana University Kelley School of Business has extended its customary Hoosier hospitality to dozens of business students from around the country by hosting the National Team Selling Competition. Last year was the first time that a Kelley team had placed in the top three. Students from other… Read more »
Kelley School hosts the nation’s premier collegiate competition in professional selling
BLOOMINGTON, Ind. – Students from 20 colleges and universities across the country will compete this week in the 13th annual National Team Selling Competition, hosted by the Indiana University Kelley School of Business. The two-day premier event for students studying professional sales takes place Oct. 23-25 and is organized by Kelley’s Center for Global… Read more »