This collaboration is a first of its kind for the Kelley School and will provide students with unparalleled access to cutting-edge market research tools and insights, fostering the development of the next wave of innovative business thinkers.
The Kelley School, renowned for its world-class business and marketing education, will be incorporating Suzy’s market research platform into its curriculum.
The class, led by Ann Bastianelli, Teaching Professor of Marketing, is working with renowned, enterprise brands over the course of the year to help solve business challenges. With Suzy, the students will be able to use the platform and advanced research methodologies to enhance their consumer insights. This collaboration aligns with both Suzy’s mission to democratize market research and the Kelley School’s commitment to providing students with real-world, applied learning experiences.
“As CEO of Suzy, I am honored to partner with Indiana University’s Kelley School of Business, an institution known for nurturing the brightest minds in the business world,” said Matt Britton. “This collaboration aligns perfectly with Suzy’s vision to revolutionize market research by putting powerful insights into the hands of those who will shape the future of business. Together, we’re equipping students with the tools they need to innovate, disrupt, and lead in an ever-changing market landscape.
“A special thanks to Professor Bastianelli for her innovative thinking in forging this partnership.”
Founded in 2018, Suzy is changing the way research gets done by integrating quantitative analysis, qualitative analysis, and high quality audiences into a single connected research cloud. Suzy enables teams to conduct iterative, efficient research with agency-quality rigor at a fraction of the cost of traditional market research. Suzy has been recognized on Forbes’ list of America’s Best Startup Employers in 2022, Inc. Magazine’s list of Best Workplaces of 2022 & 2023, and as a GRIT Top 50 Most Innovative Supplier in Market Research.
Suzy has raised over $100 million in venture capital funding from investors that include Bertelsmann Digital Media Investments, Foundry Group, H.I.G. Capital, Rho Ventures, North Atlantic Capital, Tribeca Venture Partners, Triangle Peak Partners, and Kevin Durant’s 35 Ventures.
The Kelley School of Business at Indiana University is ranked eighth nationally for undergraduate business education by U.S. News & World Report, with the marketing program ranked third nationally. Known for its commitment to academic excellence and real-world applications, the Kelley School continually produces graduates who are poised to become leaders in the global business community.