BLOOMINGTON, Ind. – Amid supply chain issues resulting in emptying store shelves, the most common present under the Christmas tree this year may be a gift card, according to a retail expert at the Indiana University Kelley School of Business. “Everything I have read says there’s plenty of demand. I wonder what it’s going to… Read more »
BLOOMINGTON, Ind. — During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited options for consumers and empty store shelves. What’s often left are generic or lower-priced branded products. According to new research from the Indiana University Kelley School of Business, it may… Read more »
BLOOMINGTON, Ind. — Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? It’s because when people prefer to “buy local,” they more frequently base their decisions on price as a perception of… Read more »