BLOOMINGTON, Ind. – Six years ago, Carvana made a startling admission, reporting in a prospectus that it might be subject to the effects of “so-called ‘fake news.’” The online car seller went on to say that while using “all available tools to defend the company,” there was little they could do to control it, “making… Read more »
social media
Research offers new direction on how disaster relief organizations should communicate through social media
BLOOMINGTON, Ind. – According to the basics of crisis communications theory, disaster relief organizations should always speak with “one voice.” As demonstrated through recent events such as the Los Angeles wildfires, information these organizations provide through social media can be vital to saving lives and protecting property. But while this approach usually is true during… Read more »
Climate crisis requires behavioral change, and social media may be a powerful tool to help bring it about, Kelley research shows
BLOOMINGTON, Ind. – Much has been said about the power of social media – for good and for bad — and its importance as a communications and engagement tool. Research from the Indiana University Kelley School of Business shows how social media can be an effective tool to encourage prosocial behavior benefiting others — such… Read more »