BLOOMINGTON, Ind. – Eleven years ago, Jodi Bondi Norgaard began working toward bringing about change in the toy industry and breaking gender stereotypes. She created a company and its award-winning line of dolls, books, and apps designed to encourage girls to choose healthy and active play over fashion and body image.
After several years working to break into the toy market, her Dream Big Toy Co. succeeded in getting its Go! Go! Sports Girls on Walmart store shelves in 2015. The following year, she sold the brand to an established toy company, Jazwares.
Norgaard will share her story with students and faculty Friday, Oct. 26 at the Indiana University Kelley School of Business. Her presentation, “Creating Change and Breaking Gender Stereotypes,” will begin at 11 a.m. in room 1046 of Hodge Hall Undergraduate Center, 1309 E. Tenth St. Her talk, which is free and open to the public, is being presented by the Johnson Center for Entrepreneurship and Innovation.
It is the first of two events at Kelley this Friday focusing on successful women in business. Kathy Roeser, managing director and a wealth advisor at Morgan Stanley Wealth Management, and Joyce St Clair, chief capital management officer at Northern Trust Corp., will speak with students at 1:30 pm in Hodge Hall 1050. (more…)