BLOOMINGTON, Ind. – As companies seek to expand, they often look to outside options such as acquisitions or alliances. Whether they choose to “make” or “buy” that growth differs greatly among largely tech-oriented firms and those that are marketing-driven, according to research from the Indiana University Kelley School of Business. A study of more than… Read more »
Tag: Department of Marketing
Kelley faculty rank among the best in rankings of research in management, marketing and information systems
BLOOMINGTON, Ind. – Indiana University’s Kelley School of Business and its faculty have again been recognized for its research excellence – in marketing, information systems and management and entrepreneurship – by new, objective measures of research activity. In May, Kelley faculty in the Department of Management and Entrepreneurship learned they have maintained their No. 4… Read more »