BLOOMINGTON, Ind. – As companies seek to expand, they often look to outside options such as acquisitions or alliances. Whether they choose to “make” or “buy” that growth differs greatly among largely tech-oriented firms and those that are marketing-driven, according to research from the Indiana University Kelley School of Business. A study of more than… Read more »
BLOOMINGTON, Ind. – In Lily Tomlin’s classic SNL comedy sketch, her telephone operator “Ernestine” famously delivers the punchline, “We don’t care. We don’t have to. We’re the Phone Company.” But new research finds that satisfied customers mean increased profits even for public utilities that don’t face competition. Little is known about effect of customer… Read more »