BLOOMINGTON, Ind. – As millions of people turn their attention to Las Vegas, site of Super Bowl 2024, millions of fans and a certain superstar singer will be cheering on the Kansas City Chiefs. But many faculty members at the Indiana University Kelley School of Business also will be pulling for the team of one of… Read more »
BLOOMINGTON, Ind. – Before coming to the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Campaigns she worked on include many of the classics of American consumer products advertising. They include the “Two Scoops of Raisins” campaign for Kellogg’s Raisin… Read more »
BLOOMINGTON, Ind. – After Sunday’s AFC Championship game, football fans around the country became reacquainted with the Cincinnati Bengals’ rallying cry, “Who Dey?” They probably included a few people around Indiana University’s Kelley School of Business, in support of two members of the Bengals who also are earning their MBAs through a partnership with the… Read more »
BLOOMINGTON, Ind. – This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the Indiana University Kelley School of Business. “Live sports events are the last… Read more »