BLOOMINGTON, Ind. — The Indiana University Kelley School of Business is launching a live-virtual course, “AI Applications in Marketing,” designed for marketing professionals eager to harness the transformative power of artificial intelligence.
This course equips participants with a comprehensive Generative AI tool set to drive growth, reduce cycle times, and cut costs.
Paul Acito
In an era where AI is reshaping the marketing landscape, the course offers a timely opportunity for chief marketing officers and other c-suite executives, directors, managers, and high potential marketers to gain early advantages in AI adoption.
Participants will dive deep into market analysis, employ advanced analytics, create compelling content, and leverage GenAI tools for automation and agentic workflows.
“We aim to chart the course for next level marketers and marketing departments with a trust and safety-first application of GenAI workflows and a sharp customer focus,” said Paul Acito, course director at Kelley Executive Education Programs. “Our approach will keep marketers apace with this rapidly changing toolset and give them immediate ROI for their brands.”
Acito is CEO of Lyftbridge, an AI-infused marketing agency, and also an adjunct faculty member at the University of Minnesota and St. Catherine University. He has four decades of experience leading technology, health care, industrial, and safety businesses across four continents. He was president of 3M’s multi-billion dollar Personal Safety, Traffic Safety, Aerospace, and Infrastructure Protection divisions. He later served as 3M’s worldwide chief marketing officer, as well as marketing chief for Medtronic’s Diabetes Business Group. He earned his MBA at Kelley.
Among the course highlights:
- Master industry-leading GenAI tools: Gain proficiency in major industry players, language models and the leading “wrap-around” applications.
- Transform content creation: Utilize GenAI tools to enhance content consistency and significantly reduce production cycle times.
- Go beyond prompting techniques: Apply sophisticated prompting methods and develop CustomGPTs, API calls and agentic workflows.
- AI-Driven analytics: Analyze the impact of GenAI on marketing analytics democratizing access to complex methodologies for persona development, brand mapping, churn analysis and more.
- Assistant/Agents/Avatars/Automations/APIs: Streamline virtual Marketing workflows to stream “light” new opportunities and marketing efforts.
The live-virtual online classes are designed to accommodate busy professionals.No quizzes, tests or 12-week commitments are required, just a quick start and a continuous feed to keep students a breast of developments and connected to their cohort, The course is delivered through two 90-minute sessions per week over four weeks. The course fee includes a ChatGPT team subscription, providing an inclusive benefit. Special rates are available for IU alumni, staff, non-profits and groups of three or more participants.
Registration is now open. To enroll or learn more about the “AI Applications in Marketing” course, click here or contact Laura Nicholson at laurnich@iu.edu.