![](https://blog.kelley.iu.edu/files/2021/12/iStock-1125087566.jpg)
BLOOMINGTON, Ind. — Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? It’s because when people prefer to “buy local,” they more frequently base their decisions on price as a perception of… Read more »