BLOOMINGTON, Ind. – Students from 24 colleges and universities across the country will compete this week in the 19th annual National Team Selling Competition, hosted by the Indiana University Kelley School of Business. Considered the premier event for students studying professional sales, the competition takes place Oct. 15-17 and is organized by Kelley’s Center for… Read more »
BLOOMINGTON, Ind. – Two accomplished retired marketing faculty at the Indiana University Kelley School of Business – Dan Smith and Rockney Walters — were honored on Sept. 26 with the Jack R. Wentworth Lifetime Impact Award. Between them, Walters and Smith had a combined 70 years of service to the Kelley School. Walters retired after… Read more »
BLOOMINGTON, Ind. – Indiana University’s Kelley School of Business and The Media School today announce an innovative and dynamic venture that will harness the expertise of both schools to create a significant advancement in student experiential learning. The initiative, called the IU K+M Collective, is an integrated consultancy that will offer research, strategy, marketing and… Read more »
BLOOMINGTON, Ind. – Indiana University’s Kelley School of Business continues to be recognized by the Princeton Review for its efforts to deliver its signature MBA programs online and in-residence through their latest “best business schools” rankings. For the seventh consecutive year, its Kelley Direct Online MBA Program is ranked No. 1 in the Princeton Review’s… Read more »
BLOOMINGTON, Ind. – As companies seek to expand, they often look to outside options such as acquisitions or alliances. Whether they choose to “make” or “buy” that growth differs greatly among largely tech-oriented firms and those that are marketing-driven, according to research from the Indiana University Kelley School of Business. A study of more than… Read more »
Editor’s note: This article was written by Katrina Nickell. INDIANAPOLIS – Asking to be repaid can be an awkward conversation — especially depending on who owes you. New research from the Indiana University Kelley School of Business in Indianapolis reveals that the way people request money back is influenced by the closeness of their relationship… Read more »
BLOOMINGTON, Ind. – Indiana University’s Kelley School of Business and its faculty have again been recognized for its research excellence – in marketing, information systems and management and entrepreneurship – by new, objective measures of research activity. In May, Kelley faculty in the Department of Management and Entrepreneurship learned they have maintained their No. 4… Read more »
BLOOMINGTON, Ind. – Rebecca J. Slotegraaf, associate dean for research of the Indiana University Kelley School of Business, will be inducted by the American Marketing Association as an AMA Fellow next month. Slotegraaf, who also is the Neal Gilliatt Chair and a professor of marketing, will be the Kelley School’s first AMA Fellow since the distinction… Read more »
BLOOMINGTON, Ind. — The Indiana University Kelley School of Business is launching a live-virtual course, “AI Applications in Marketing,” designed for marketing professionals eager to harness the transformative power of artificial intelligence. This course equips participants with a comprehensive Generative AI tool set to drive growth, reduce cycle times, and cut costs. In an era… Read more »
BLOOMINGTON, Ind. – Much has been said about the power of social media – for good and for bad — and its importance as a communications and engagement tool. Research from the Indiana University Kelley School of Business shows how social media can be an effective tool to encourage prosocial behavior benefiting others — such… Read more »