Many companies have used the Olympics as an ideal platform for positioning their brand to worldwide audience. However, with the games being held in a nation facing international criticism over human rights and privacy issues, the 2022 Winter Olympics in Beijing Feb. 4-20 will present challenges in marketing and cybersecurity. Kim Saxton, clinical professor of… Read more »
BLOOMINGTON, Ind. – Amid supply chain issues resulting in emptying store shelves, the most common present under the Christmas tree this year may be a gift card, according to a retail expert at the Indiana University Kelley School of Business. “Everything I have read says there’s plenty of demand. I wonder what it’s going to… Read more »
INDIANAPOLIS, Ind. – Algorithms and analytics are now common used by professional sports, in sales forecasts, lending decisions and by car insurance providers. Managers and other decision makers no longer simply “go with their gut.” But doctors often remain reluctant to introduce such information when making medical decisions for patients. In an article published in… Read more »
BLOOMINGTON, Ind. – Because of non-disclosure agreements, there’s a lot that Kelly King and her students can’t say specifically about what they did in the Indiana University Kelley School of Business course, “M-355, Brand Management Practicum.” But that’s part of the unique experience offered through an undergraduate Kelley School course that is geared toward students’… Read more »
BLOOMINGTON, Ind. – In Lily Tomlin’s classic SNL comedy sketch, her telephone operator “Ernestine” famously delivers the punchline, “We don’t care. We don’t have to. We’re the Phone Company.” But new research finds that satisfied customers mean increased profits even for public utilities that don’t face competition. Little is known about effect of customer… Read more »
BLOOMINGTON, Ind. – Podcaster, book author and entrepreneur. With the support of family, friends and a Conrad T. Prebys Scholarship from the Indiana University Kelley School of Business, Nick Lugo already has achieved all three important life goals in less than two years at IU. In December, Lugo, a sophomore double majoring in marketing at… Read more »
BLOOMINGTON, Ind. – Much has been reported about efforts at Indiana University and the Kelley School of Business to provide students with a high-quality educational experience online, but two major conferences hosted virtually by the school also demonstrate its ability to use the same technology to advance research knowledge. In the aftermath of the… Read more »
BLOOMINGTON, Ind. — When the ninth Star Wars movie and final installment of the “Skywalker saga” opens in the theaters Dec. 19, it also will bring back memories for Paul Palmer Jr. II, an Indiana University Kelley School of Business professor who helped develop iconic toys tied to the film series. Palmer, a senior… Read more »
s BLOOMINGTON, Ind. – Two alumni of the Indiana University Kelley School of Business – Martin Aguinis and Rooshy Roy — have been named to Forbes’ prestigious “30 Under 30” lists. The Forbes 30 Under 30 lists highlight 600 rising stars in 20 industries, who were chosen from more than 15,000 nominees in the… Read more »
BLOOMINGTON, Ind. – For 13 years, the Indiana University Kelley School of Business has extended its customary Hoosier hospitality to dozens of business students from around the country by hosting the National Team Selling Competition. Last year was the first time that a Kelley team had placed in the top three. Students from other… Read more »