
Athens University of Economics and Business
BLOOMINGTON, Ind. – Forty-four students at the Indiana University Kelley School of Business and the Athens University of Economics and Business recently wrapped a joint case project studying a highly successful Greek business startup, e-satisfaction. The project – done virtually — was the inaugural activity of a new formal collaboration between the two business schools.
In May, Kelley and the Athens University of Economics and Business signed a Memorandum of Intent for Collaboration, which represents the first step toward further collaboration on education, academic programs and research. The two schools eventually intend to create student and faculty exchanges and pursue other joint programs.

Ash Soni
“This agreement is another example of how the Kelley School provides students with international opportunities that go far beyond cultural exchange to providing them with experience dealing with critical business issues, whether they are faced by firms in New York, Shanghai or – in this instance – Athens,” said Ash Soni, executive associate dean for academic programs, professor of operations and decision technologies and the SungKyunKwan Professor.
“While many understand the Greek economy to be dependent on tourism, it also is increasingly becoming more entrepreneurial in nature, with companies like the one our students worked with doing innovative things. That’s where we want to be,” Soni added.
Origins for the collaboration with AUEB can be traced to a Kelley course taught by Tatiana Kolovou, senior lecturer of business communication and a native of Greece. Over the last decade she has taken more than 300 Kelley School undergraduates and MBA students to Greece as part of immersion courses about the country, its economy and culture. Traditionally, they visit companies, meet with business professionals and do consulting projects for Greek companies.
Although IU study abroad courses were cancelled this year and last year because of Covid-19, the Kelley School has continued to pursue immersive, international experiences for students. In 2020, Kolovou was honored for her efforts with one of the annual Greek Tourism Awards sponsored by the Greek Ministry of Tourism. A year earlier, Kolovou was profiled in a major Greek publication and was called in the headline, “the Greek professor in the U.S. who teaches her students to love our country.”

Kennedy Day
As a result of the memorandum, 22 students in Kolovou’s “Business Culture of Greece” course pivoted and worked with 22 students at Athens School of Economics and Business to create a case study for e-satisfaction and its CEO. Teams were created with members from each school.
“Working with students from another university in Greece was exciting and rewarding. Learning about a different culture through a case taught me valuable lessons on how to communicate effectively with time barriers, differing work ethic strategies, and differing backgrounds,” said Kennedy Day, a junior majoring in marketing from Jasper, Indiana.