
BLOOMINGTON, Ind. — When the ninth Star Wars movie and final installment of the “Skywalker saga” opens in the theaters Dec. 19, it also will bring back memories for Paul Palmer Jr. II, an Indiana University Kelley School of Business professor who helped develop iconic toys tied to the film series.
Palmer, a senior lecturer of marketing who began teaching at Kelley in 2010 and self-professed Star Wars enthusiast, for four years was a senior brand manager for Hasbro Inc.’s product line for episodes I and II of the classic science fiction franchise.
After earning an MBA in 1996 from the Kelley School, Palmer went to work for consumer products giant Procter & Gamble as a brand manager, but two years later, the “big kid at heart” left for Hasbro Inc.
“It was crazy,” Palmer said. “We had an opportunity to be a part of the rebirth, for the next chapter in truly an evergreen saga that resonated with fans and moviegoers across a broad spectrum around the world. It was exciting that I could be part of something that I was passionate about 20 years earlier.”