BLOOMINGTON, Ind. – Much has been said about the power of social media – for good and for bad — and its importance as a communications and engagement tool. Research from the Indiana University Kelley School of Business shows how social media can be an effective tool to encourage prosocial behavior benefiting others — such… Read more »
NEW YORK — Suzy, a leading end-to-end market research software platform, announced a groundbreaking partnership with Indiana University’s Kelley School of Business. This collaboration is a first of its kind for the Kelley School and will provide students with unparalleled access to cutting-edge market research tools and insights, fostering the development of the next wave… Read more »
BLOOMINGTON, Ind. – Two retired marketing faculty at the Indiana University Kelley School of Business – Jonlee Andrews and Rosann Spiro – were honored on Aug. 17 with the Jack R. Wentworth Lifetime Impact Award. The Wentworth Award is named for the three-time alumnus who taught at Kelley from 1959 to 1997 and led the… Read more »
BLOOMINGTON, Ind. – Before coming to the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Campaigns she worked on include many of the classics of American consumer products advertising. They include the “Two Scoops of Raisins” campaign for Kellogg’s Raisin… Read more »
BLOOMINGTON, Ind. – This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the Indiana University Kelley School of Business. “Live sports events are the last… Read more »